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My name's Andreas, a web-geek working @ T-Mobile Germany.

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Social Media needs consolidation

So let’s assume for a moment you found that incredibul useful/interesting article on this niche blog. You want to share it with other people like you; because that’s what makes Social Media so great.

A couple of years ago you would have likely ended up with mailing the link. But nowadays, in our fancy little Web 2.0-World?

I have to decide if I

  1. share the article on my prefered Social Network like facebook,
  2. share it and/or like it and/or type an additional note with Google Reader,
  3. post it to news sites like reddit or digg,
  4. link and/or like and/or comment it on meta sites like Friendfeed,
  5. bookmark it on services like delicious,
  6. blog about it (let us count hosted services like Tumblr and the much hyped posterous as blogging),
  7. tweet it public and/or send Direct Messages (of course with a canoncial short URL) and/or retweet the authors tweet about his article and/or favorize …

See? Alone Twitter has up to four options. And the list grows and grows with every shiny new web service that establishes his own sharing-ecosystem.

Maybe it’s just a problem for me, but how to draw a border at this point? Who listens on what service? Which one stays etc. etc. Duplicating content to all services could be one answer, but a very bad one in my opinion.

Here’s my prediction: We are at the climax for new web applications in that specific section. Consolidation will come. The one that suffers most will be the individual blog. Comments and feedback marching away to places where the crowd is.

At the end of the day, I catch myself at mailing the important articles nonetheless.

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